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With the advancement of digital technologies that bring about the dynamic mobile technology today, more and more web users are getting online via their sophisticated mobile devices such as smartphones and tablets instead of desktops and laptops. This has been a vibrant trend according to a market study executed by Google recently.
Mobile browsing is certainly gaining momentum in terms of online searches across the globe. Businesses need to make the smart decision of ensuring a responsive web design for their websites in order to keep organic traffic coming. This has become a necessity in today’s competitive market. Without a responsive website, online marketing strategies would not be successful or effective for higher page rankings that would draw traffic.
Responsive Web Design Dynamics
A responsive web design refers to a web page that serves web users well regardless of being accessed from any type of device. The web page would function perfectly to cater to the different device such as a desktop or smartphone. The browser would automatically rescale the content display as well as the page size to provide the best of views for the web user.
A responsive website is what is required by businesses and bloggers today to attract a wider group of traffic as technology progresses. More opportunities are available to business owners, marketers and bloggers who choose a responsive web design; this includes a decrease in reliance on website maintenance resources due to fluctuating market trends or consumer demands.
Having a responsive website also impacts Search Engine Optimization with greater benefits that would put the brand, business or marketer above the competition as the website would be search engine optimized. This would attract the attention of top search engines like Google that would accord higher page rankings to the site which in turn leads more traffic to the site.
1) Avoids Duplicate Content
Businesses that go ahead with a responsive web design are avoiding duplicate contents. This is a smart move as separate mobile websites would require more manpower and resources to maintain. It is detrimental if one of the websites is neglected with updates; this would cause a drop in traffic and lots of potential business could be lost.
However, with a responsive website design requires maintenance on one website only. There is no duplication of contents as there is only one website to maintain. A mobile, responsive website boosts SEO which augurs well with search engines as duplicate content would not happen across pages. The webpage ranking on Google would be higher to draw more traffic.
2) Improves Site Usability
Search engines like Google tend to judge or evaluate the value of a website by checking on the amount of time web users spend browsing. If the web users find it difficult to navigate the website due to a lack of user-friendliness, the bounce-off rate would be high as web users would move on to other sites quickly.
However, a responsive website enhances user friendliness to enable web users browse through the contents easily and in comfort. Such responsive designs offer better online user experiences that would compel a longer time at the site.
The two vital ranking factors of search engines include the amount of time spent on the page and the consumer experience. Mobile responsive sites are likely to be ranked with better positions in the SERP listing.
3) Wider Social Sharing
With the growing popularity of social media today, it is not surprising that a responsive web design could encourage web users to share content readily on this platform. There are many attractive and convenient social media buttons which could boost sharing of contents that could widen the scope of market audiences to the brand or business.
As the mobile user population increases rapidly, it would be more convenient to share contents quickly than with desktops or laptops which are bulkier and cumbersome. This could generate viral effects where dynamic contents are shared quickly across the web.
4) Faster Page Speed
Page loading speed is another important factor that draws web traffic as modern consumers are busy and value their time. It is bad to have a page loading slowly; this is a major ranking factor with search engines which favor shorter loading time that would boost the online user experience.
Slow loading pages tend to frustrate busy web users; hence, the web page ranking would not be favorable. Responsive websites are usually optimized to load quickly, especially on mobile devices.
5) Lower Bounce Rate
Every webpage wants to score low bounce rates which indicate the amount of time a web user spends at that site. This forms another component of evaluating the credibility of the site by search engines. Google checks web user behavior through the amount of time spent on a page to identify user satisfaction of the site.
A short period at the site indicates the unappealing content web users encountered to move on to another site; this would spike up the bounce rate which could impact the search engine ratings adversely.
6) Less User Distraction
A responsive web design would automatically generate dynamic web contents that would attract web users. A difficult web design is likely to distract web users from intended functions or expectations which would waste their time on the site, but mobile, responsive websites provide web users the relevant information easily and quickly minus the distraction.
Web users would appreciate such features as they want to find their information quickly. An unresponsive web design may display too much content or options that could confuse web readers.
As more web users use sophisticated mobile devices to get on the Internet today, it is not surprising for websites to have a makeover that would attract targeted niche audiences. Moreover, mobile devices are more convenient with its portability feature over desktop computers that allow web users to get on the web anytime.
This trend is likely to persist over the years as digital technology evolves rapidly. Smart businesses would resort to a responsive web design for their website to stay relevant and impressive with targeted markets.